I am a storyteller in color and shape, I build worlds where mascots fly fighter jets, communities celebrate heritage, and everyday organizations feel iconic. My work is vibrant, emotional, and unmistakably rooted in the people I serve.
All work created with Adobe Suite unless otherwise indicated.
Graphic Design Portfolio
Appearance posters for local band. Began with inspiration from iconic concert poster styles to efforts in capturing a little personality of the band.
VFW moved into a new building with 2 large windows facing the street. They wanted window decal designs to reflect their identity and celebrate America's 250th anniversary.
Logos created as part of college coursework. John 15:12, Inc. was an update to an existing logo. The others for existing organizations that did not have a logo yet.
John 15:12, Inc. logo incorporates 3 hearts for the 3 ladies that inspired their mission.
FRYL is a baseball/softball league. I incorporated the neon green and red to represent the seams on the respective baseball/softball.
Fast Track is a new business that needed a logo as a center point for their branding.
Motivational posters for a high school baseball, softball, and school. The Dream Big and Regional Champs graphics were created with assistance from AI. The remaining 3 were created with Adobe Suite.
To provide insight into a possible real-world scenario, I completed an independent project using an established brand to create marketing materials appropriate for print, social media, and video production. I chose Campbells because of it's long history and recent rebranding strategies.
Life is Better with Campbell's
The tag line 'Life is Better with Campbell's' targets their broad market and provides nearly limitless scenarios for marketing purposes. It works well with the original 'Mmm! Mmm! Good!' which ties their extensive history with the present. Full marketing strategy could equally incorporate the nostalgic past, the now, and the future.
More Choices. More Flavor.
'More Choices. More Flavor.' promotes the company's expansion into more products in their family. Updating the original tag line to 'Mmm! Mmm! Wow! stays true to their identity while expressing the excitement of their new offerings. Versatility in promoting their brands while marrying the relationship ofCampbell's reputation with the new products in the customer's mind.
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